Interactive map highlights N.C. political, demographic changes since 1972

Sep 17 2012

August 30, 2012

The Reese News Lab, an experimental news and research project based out of the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill, has produced an interactive demographic map for WhichWayNC, a mobile-first news site that explores issues and politics in North Carolina.

N.C. Election & Demographic Map

With the interactive map developed by Reese News Lab, citizens can explore North Carolina’s changing political and demographic landscape between 1972 and today.

The map, which is broken down by county, includes North Carolina election-year data from 1972 to 2008. The data can be sorted by race, age, sex, education, per capita income and population. Voting patterns for both presidents and gubernatorial elections are included, with Republican counties displayed in red and Democratic counties in blue.

Like all WhichWayNC content, the map can be easily viewed on a mobile device. Viewers can use their fingers to select specific demographic categories from a drop-down menu.

“WhichWayNC strives to create content that is both informative and engaging,” said Alex Barinka, managing director of the Reese News Lab, “This map brings demographic data to life and creates an interactive and eye-opening experience for viewers.”


WhichWayNC was launched in the summer of 2012 as a mobile-first news site focusing on political issues important to North Carolina residents. North Carolina has long been characterized by a tug-of-war between tradition and progression. Now, it has become a political battleground – a place where liberal and conservative, urban and rural, and public and private interests all collide. Based at the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill, WhichWayNC takes an experimental look into this transitional period while pioneering content creation for mobile devices.


The Reese News Lab is a student-run news and research project based at the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill. The lab was established in 2010 with a gift from journalism school alum Reese Felts. Its mission is to create engaging content while pushing past the boundaries of traditional media and embracing the risks of experimentation. It aims to refine industry best practices by producing academically grounded insights for media professionals.

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